The New Mobile Ski Boot Service Hits The Road


The travelling ski boot van with professional fitting has hit the road for this winter 2020-21 in the UK

Hike and Ride, based in London, is a boot fitting lab on wheels that can travel anywhere in the country to deliver and custom fit new ski boots across a number of brands.

Founder Jen Ashton, previously managed the Snow + Rock's Covent Garden store and is a highly experienced ski boot fitter with over 10 years working in both London and the French Alps now on the road with her VW van converted into a mobile boot fitting unit.

In the current situation with Covid-19 challenges for shopping, Hike and Ride is an ideal solution for skiers, this winter. 'It's really tempting to go online and get ski boots delivered to the door, but it's a highly risky move,' says Jen, explaining why she has gone on the road. 'Almost all ski boots require a proper boot fit and a good foot bed too. I spend a lot of time on each fitting, heating the plastic, moulding and stretching the boot's shape. Everyone's feet are unique so it's almost impossible to get a ski boot out of the box and expect it to fit perfectly. Most people wear their ski boots all day for a whole week on holiday, they need to be comfortable. We carry a number of brands and ensure we get the right one to match our customer's foot shape and skiing ability, that's really important.'

Brands carried include: Rossignol, Head, Dalbello, Tecnica, Nordica. Hike and Ride also carries a range of skis, clothing and accessories.

Customers pay recommended retail prices with the fitting service included in the price. Travel is charged at 0.25p per mile (first 15 miles free) from west London (or from Friday to Sunday, from Warwick). Click here to book.