Who doesn't love to hear of a success story for a British company infiltrating the extreme outdoor clothing market? Jöttnar, the brand launched by two ex Royal Marines successfully took on the giants of the industry three years ago - and is now expanding their technical range of mountaineering, winter climbing and all-mountain ski wear...


With a continued focus on mountaineering, winter climbing and all-mountain skiing, the British technical apparel company, Jöttnar, will be adding four new products to its line-up for this winter. All existing items are being carried forward and will incorporate new colourways and performance updates. The new products include:

  • a bibless version of the acclaimed Vanir salopettes

  • a lightweight NeoShell® jacket aimed at summer Alpine use

  • a general-purpose Schoeller® softshell mountain trouser

  • a women’s version of the existing Fenrir hydrophobic micro-down jacket

An ethical environmental, human and animal welfare thrust within the company sees product manufactured with Fair Wear Approved partner factories, zero fluorocarbon use in select manufacturing processes and only 100% Responsible Down Standard Certified down in their supply chain.

Jöttnar will continue to sell direct through its website and is also poised to expand its existing stable of UK independent specialists, which will include the iconic Joe Brown shops.

Tommy Kelly, co-founder, said, “We remain a small and streamlined operation which allows Steve and me, the two founders, to personally take decisions on the many thousands of seemingly small design and construction details. Our product improves year on year and the functionality, fit and finish that we’ve achieved this time around makes this winter’s range the best yet.”

The new range will be available by mid-October.